Today's man is not just reliant on the cliched haircuts of the past. They are as diverse and more excited about their hair than ever before. Men are now perming, straightening, changing their image completely, not relying on the same old haircut every six weeks.

Colour is another part of their lives, from full head highlights to shoeshine and semi-permanent techniques.

Today's man is sick of shaving his hair and looking like everyone else. They want to stand out from the crowd- and ladies want an individual and not shaven-headed clone!